How to Build Websites the Right Way

Difficulty Level: Beginner

Cost: Free!

Trainer: Dean

Next Available Class: There are no upcoming classes or the scheduled classes have already been filled. Please check back later or view our class calendar to find a different class that interests you.

Seats Available: There are no seats available for this class.

Are you new to the web and want to understand how this whole website thing works? One of the hardest things for a website owner or new developer to understand is the amount of work that goes into building a website. This class aims to take the mystery out of the web development process and what is involved having a great online presence.

We will cover the entire process, from the initial idea for your website to the post-launch online marketing and explain some terminology that “web geeks” use along the way.

This will be a very fast moving class followed by a thirty minute question and answer session at the end.

We will cover the following topics:

• The Idea
  • Why do you want a website?
  • What sets you apart?
  • Choosing a domain name, costs and trademark issues
  • Making an Online Business and Marketing Plan
  • Deciding your budget and determining your costs
  • Being prepared to meet your Development Team
  • Choosing the right development team
• The Initial Meeting
  • Questions to ask
  • Things to look out for
• The Web Development Process
  • Your Website’s Structure
  • Content and Functionality
  • The Design
  • SEO and Internet Marketing planning
  • “Front End” Programming
  • “Back End” Programming
  • Review Points and approvals
• Launching your website
  • Hosting options and the pros and cons
  • POP Email and why you should use it
• Ongoing Maintenance, SEO and Marketing
  • Getting your website crawled and ranked
  • Increasing your search engine rankings
  • Analytics, Webmaster Tools and what they can tell you.